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Andrea Sef is the owner/founder of PETTICOATS~A~PLENTY http://www.petticoatsaplenty.com
Andrea Sef is a leading expert in the creation and design of bespoke luxury contemporary Petticoats. Her designs are marketed by the company that she created 10 years ago.
5 years ago after constantly being asked by brides, how their dresses could stick out as much as the ones that were used in the Petticoats~A~Plenty imagery, Andrea started to enquire and find out why other 1950s and vintage styled dresses couldn’t stick out as much, she began to do a little research.
She discovered that it was the modern day way that these dresses were made which constricted the freedom and movement of the dress.
And with this in mind, she decided that this was an area where she would like to offer more of a choice, and set about designing her own range.
Andrea takes great pride in making women feel confident and vivacious. She has an ability to look at a female shape of any size, and know EXACTLY what style will suit her. She carries this into her practices running a business that is as unique as its product –
A business where people come first in every endeavor.
It is through these ethics that Andrea wishes to expand the scope of Petticoats~A~Plenty, and offer her designs to national and international Bridal Boutiques
Petticoats~A~Plenty creations have been commissioned by brides, artists, performers, and celebrities worldwide. Each petticoat is custom designed and lovingly hand created to a very high standard. They have been featured in major Wedding Magazines, Blogs, Vogue Italia, Somerset House London, they have also been photographed on models by top photographers, and recommended by many high profile industry professionals in both the Wedding and Fashion industry.
MORE THAN JUST A DRESS… Petticoats~A~Plenty Dress designs are evocative of that nostalgic bygone time – the 1950’s — when there was a widespread ‘Projection of Perfection’ that was readily available in almost every household via the movies and TV – the PERFECT housewife depicted with the white picket fence wearing a picture perfect petticoated dress….the symbol of pureness, perfection, beauty, and goodliness!
However, behind closed doors, it was often a very different story –hidden dysfunction, stresses, anxieties and problems that never saw the light of day – repressed and hidden, creating no end of problems for the next generation!
Andrea’s designs celebrate the petticoat that was hiding under the skirts in the 1950’s, the hidden beauty often overlooked – Her petticoats are vivid, full of colour, bringing out into the open the vibrancy, diversity that was repressed in the 1950’s.
Her dresses are often designed around a woman of inspiration, who has inspired Andrea to design that particular dress, each dress is usually named as such.
The modern day wearer of the designs by Petticoats~A~Plenty are women with a SENSE OF SELF, expressing a different fashion from mainstream. EMPOWERING THE WEARER to EXPRESS her unique flair.
Andrea @ Petticoats~A~Plenty
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